My winter with Esom
https://content.29cm.co.kr/celebrity/2023/11/esom
29CM collaborated with Korean actress Lee Som on a winter fashion campaign. The in-house creative team planned and produced the entire campaign, with responsibilities spanning planning, shooting, copywriting, and page design.
29CM collaborated with Korean actress Lee Som on a winter fashion campaign. The in-house creative team planned and produced the entire campaign, with responsibilities spanning planning, shooting, copywriting, and page design.
As the Creative Director, I oversaw the entire process, ensuring a cohesive and impactful execution. The campaign exceeded its target transaction volume by 120%.
